Content Marketing: eliminating redundancy in your marketing activities

As a business your number one focus is SELLING, right? Wrong, there is so much more than getting profits. When it comes to business you need to focus primarily on the relationships you build with your clientele. Fostering the idea of profit and relationships is delicate and needs to be handled with care. Content Marketing is vital in making your business a voice worth listening to in the industry it operates in. Marketing is essentially the action or business of promoting and selling products or services, including market research and advertising. It is the conscious decisions made by a business to create a relationship between them, their potential, and existing clients. It is important as it highlights the entity as more than just a business. Marketing is important because it helps you sell your products or services. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. Creatives explained that without marketing many businesses wouldn’t exist because marketing is ultimately what drives repeat sales. Traditional marketing has become less effective; as a forward-thinking marketer. Now let’s talk about an important element in marketing: Content Marketing. “Content Marketing is all the Marketing that’s left.” ~Seth Godin

What is Content Marketing?

  Content Marketing Institute research shows the vast majority of marketers are using content marketing. They further define Content Marketing as a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Content marketing is about showing the world that you’re awesome at what you do, unlike traditional marketing which highlights that this is what we do. The practice of creating great content for use in online marketing activities as content marketing. The ability to create great content on your website is a powerful tool. Because when you create your own content for your own website – it’s yours. The key elements are planning, creating, distributing, sharing, and publishing content to reach your target audience. It can boost factors like brand awareness, sales, reach, interactions, and loyalty. Content Marketing is the strategic relationship building a business can use through creating relatable content. This means that a business will generate content that aligns with its target audience, for instance, if a business is targeting individuals in the construction field content around the building, town planning, or even real estate will be created. Take away factors for the definition is that the business must create content that is relatable, this ensures that the targeted audience is captivated and convinced to make a decision that will benefit the business. The information must be both valuable and relevant for your target customers. It takes a commitment to consistency with content.

Why is a Content Marketing Strategy important?

A tailored strategy that suits your brand and target audience is how you stay true to your image, and make marketing activities effective as possible. It is essential to evaluate every asset for the value it adds to your strategy as a whole, and then make adjustments as needed. If you adopt a 360-degree content marketing strategy educates customers, nurtures prospects, and closes sales. Structured content marketing enables our ideal customers to find us. The critical importance of content marketing is that it connects and supports all the elements of your digital marketing strategy. The content that you create can be used for your blog, your email marketing, your social media, and PPC ads. With a solid content marketing strategy in place, each channel uses the marketing tactics you deem best to achieve your marketing goals and sales revenue targets. Your business creates engaging, high-quality content, that is then built into and supports each of your digital marketing campaigns. A perfect formula for making your business profitable and relatable.

Benefits of Content Marketing

The benefits of content marketing are not just limited to getting audiences and generating revenue but there are some other benefits too which cannot be measured in terms of monetary benefits.

Builds Brand Awareness

Good content allows you to show your clients who your company is, and what your brand represents. Brand awareness is not just about whether your audience knows the name of your brand, but it’s how well they understand the qualities that make your brand unique. To create this distinction, your content needs to highlight the qualities that set your brand apart from your competitors. Share the details about your company that make it clear makes you different from others in your industry and show potential customers why they should choose you over your competitors. Understanding your audience is the first step in creating any marketing strategy. They’re the people you need to connect with, so all of your content needs to be catered to them. There are a few key questions you should ask about your audience to ensure that you’re writing for them.

Helps build relationships

Great content allows you to foster relationships with important people to your business. What does this mean? As a business you need people to come back over and over, repeat purchases are what fuel customer loyalty, and boost word of mouth referrals. These relationships are important as your clients feel seen and heard. The type of content here should be authoritative in order for people to actually visit your website on a regular basis. Once your content is good enough for people to believe in you then you have your fan base right there. After that, the more the content you share with your esteemed followers the stronger the bond gets, making you and your marketing strategy unbreakable.

Great For Digital Marketing Solutions

Content is the foundation on which all Digital Marketing Solutions and services are built. For example SEO (Search Engine Optimization). To start with, SEO, the first thing that comes into one’s mind is a keyword, which is a part of the content that is to be inserted into the website (Web Content). An image or a video are also types of content, which are used especially for social media channels like Facebook, Instagram, and LinkedIn to promote a product or a service in a better way through Social Media Marketing. Expert content is necessary when it comes to providing results for the Digital Marketing techniques one is using for their business. Search engine algorithms are changing from time to time but the only thing that remains constant is the dependency on Content especially the text Content for a better-ranking website.


Content is especially be designed for the sole purpose of educating your visitors. After all, a visitor is curious and has come to your website to find answers to his/her questions. With such type of informative content, you are not only providing them what you need but also building a strong relationship with them in the process. People only return to websites that they can trust.

Content Marketing Great for sales and lead generation

The most important aspect, of course, Lead Generation. After all Digital Marketing is all about generating leads and driving traffic to the customers (Of course, it is much more than that).  Businesses always need new leads to generate revenue and to keep the business going on. Content marketing helps your business to be found by the users who are searching for your particular products on the web. People refer to your website content before they decide to even buy your products or even avail of your services. Using different techniques like giving eBook free download and many other things also lead to an increase in web traffic leading to an increase in sales perhaps.

Helps you stay relevant and trendy

The idea of content marketing is to simplify everything. It eliminates all redundancies, and it makes marketing processes more adaptable and able to reach wider audiences. This means that it gets rid of the redundancies of traditional marketing.


Content Marketing is here to stay for a very long time. With increasing competition between businesses, Content Marketing will grow at a faster pace. It is affordable! A study by DemandMetric revealed that content marketing costs about 62% less than traditional marketing tactics, and it generates about 3 times as many leads! This fact should capture the attention of any small business that wants to grow. It is less expensive than many forms of traditional marketing and more effective as well. It’s important to note that content marketing is time-intensive, and it can also take a while to see the results of your efforts. This is especially true when it comes to SEO. However, when it comes to creating quality content, a little can go a long way. Ready to insource your Content Marketer today? Contact the ZimWorX team today and create exclusive content that will help you grow and scale.